About Me

My name is Dakota.

My mom always said she'd dreamt she would have a daughter named Dakota who was an artist. She would repeat this anecdote to me at certain points in my life, like when I brought a watercolor painting home in second grade with a pink and purple sky. Her dream holds true—since I was young, I have found passion in learning and creating in every aspect of my life. If something I'm looking for doesn't exist, I figure out how to make it myself.


At work my ability to learn, see connections and dream big allows me to help organize, prioritize and improve existing branding and design systems. I love branding because it's like creating a new language; communicating a specific message with colors, shapes and easily replicable rules.


Let's make the world more beautiful, together.

Programs I use daily:

Sketch


Adobe Campaign Classic


Adobe Creative Cloud

  • Illustrator

  • Photoshop

  • XD

  • Indesign

  • LightRoom


Adobe Experience Cloud

  • Adobe Analytics

  • Adobe Audience Manager


Google

  • Mail

  • Docs

  • Sheets

  • Slides

Email Design Specialist | Customer & Product Marketing

McClatchy Media 2015 - Present

  • Create strategically sound print and digital assets for partners utilizing existing branding rules and duplicate them for relevant markets using Sketch or Illustrator.

  • Strategize, implement and execute cross-channel marketing campaigns for customer facing touchpoints for both Sales and News at a corporate level for 28 newspapers with the following goals in mind:

      • Acquire

      • Retain

      • Engage

  • Collaborate with a team of copywriters, designers and developers to maintain and execute a corporate level design system that ensures a user-friendly brand experience consistent with existing print and web assets while allowing 1-1 customization for each newspaper.

  • Utilize Adobe Analytics, Tableau and other data sources to make data-driven design decisions ensuring our team is creating assets that help Sales and News meet specific KPIs.

  • Seek out opportunities to streamline, simplify or automate the workflow of our team and create a process to do so.

Education:


Bachelor of Arts

University of Missouri-Kansas City

Studio Art & English

2015

Contact:


913-972-0497

dktcrch@gmail.com

Community Engagement:


  • Ink Editorial Board

  • Kansas City Chalk Walk

  • GKCWPC

  • Free Hot Soup

  • Vote KC


Skills:


  • Typography

  • Hand lettering

  • Custom fonts

  • Design thinking

  • Product & packaging design

  • Social media management

  • HTML/CSS/Java certified

  • Front-end web design & wireframing

  • Back-end web development

  • Email design & coding